

Crucial to that is user interface and visual design. I think what matters most to me about BI is being able to use data to communicate trends that would otherwise go unnoticed. What areas of business intelligence are you most passionate about? Our tyGraph product leverages Power BI as a platform, and provides a comprehensive analytics solution for all of Office 365. Over the past 5 years, we have transitioned from a primarily services based company to an ISV, offering advanced analytics for Office 365. As BI moved away from SharePoint as a platform, and toward Power BI, we moved along with it, but always keeping a foot firmly in the Office 365 camp. When UnlimitedViz was founded in 2006, we made a decision to focus on the Business Intelligence workload of SharePoint, which in our opinion would be high value, and slow to commoditize.

I have been in the industry for over 25 years now, moving from Novell to Lotus Notes, Java content management systems, SharePoint, and now Power BI. How did you get to become an expert in business intelligence? He is the father of 3 boys, is an avid scuba diver, gardener, and photographer, both under and above the water (but mostly under). John lives in the country just outside of Guelph, Canada. Over the past decade, he has been focused on the Microsoft SharePoint and Business Intelligence platforms and is a frequent speaker on these topics. This experience has proven invaluable when architecting systems alongside legacy applications. John has accumulated a plethora of legacy technologies like Novell, Lotus Notes and Java. He has been instrumental in delivering projects and applications that have been recognized with both local and global awards from Microsoft and IBM. He has spent far too long (since 1990) in the Information Technology space, and possesses a skill set that spans both architecture and development. He holds a Master’s degree in Engineering from the University of Guelph and has been a Microsoft SharePoint MVP since 2010.

John P White is the Chief Technical Officer and Co-Founder of UnlimitedViz, the makers of tyGraph.
